MBA Strategic Communication

Ideas about Strategic Communication

Effectiveness: quality of your plan + quality of personal communication
What + How?

Strategy = road map

Patternsbreaker

Identity: who are you?, what do you stands for? What is the most important to you?
Positioning

Build Organisation

Franklin Covey: change, principles, choice
A waterworld

Robbie Williams: I am a born entertainer!
The passion
Concert in Knebworth

He make me curious!
Pirámide de Maslow

A positive question: what was fun last weekend? What was best you today?
Good stories, fun, smile